Monday, February 18, 2013

James Laver ( 1899 - 1975 )

The same costume will be
Indecent 10 years before its time,
Shameless 5 years before its time,
Outré (daring) 1 year before its time,
Smart,
Dowdy 1 year after its time,
Hideous 10 years after its time,
Ridiculous 20 years after its time,
Amusing 30 years after its time,
Quaint 50 years after its time,
Charming 70 years after its time,
Romantic 100 years after its time,
Beautiful 150 years after its time.
James Laver (1899-1975), British art critic, author. Taste and Fashion, ch. 18 (1937).

A bit arbitrary and too systematic, but he has got the idea right. Laver is credited as being the first person to make the study of Fashion respectable and be considered an art. 

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